GE seeks to acquire 3D printing technology; will a branding story follow?

Hi-tech and industrial multinationals continue to seek their way with 3D printing. Since companies of this kind don’t get any bigger than GE...

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Patent litigation as a branding tool: Huawei v Samsung

This Kat never quite understood the motivations for the Apple-Samsung smartphone wars. Maybe the reason was as simple as often portrayed. T...

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